Acuity Business Challenge

Student Reporter: Kayla Zimmer


On Saturday, March 7th, 48 teams of 96 students gathered at Acuity to compete in the Acuity Business Challenge. Students from nine area high schools competed to sell an imaginary product called the “Holo- Generator”. Students needed to use their brains and a lot of creativity to sell their product in different financial situations and real life economic times like booms and recessions. Not only did they have to make economic decisions, but they also had to deal with financial issues and running a business.


Teams were made up of two students and one adult business coach who could assist the students when they needed help. The students needed to run their business wisely, work hard, and make wise on the dime decisions to try to be one of the few to make it to the top.


Among the top contestants were Jordan Vrubley and Amanda Isken, who were runners up. They each won two year scholarships to UW-Sheboygan and were automatically entered into the state business challenge on April 30th. Also among the winners were students James Gallager and Alex Isken, who were Industry C winners of the groups ranging from A to F.


All of the students who participated in the event had a good time. Andy Post said, “The Business Challenge was a fun and exciting event, and I learned a lot from it.” The Acuity Business Challenge was an opportunity to learn how businesses are really run and at the same time have fun interacting with other people in the business world.