Press Release

Contact: Darrell Cronkright
High School Business Education
920-668-8686 ext. 523 321 N2nd Street
Cedar Grove, WI 53013 CGB-DECA


Press Release


Students participate in competitive event at UW-Whitewater
Students take home medals and awards.
Selling Event: 1st place Alex Isken, takes home medal, 2nd place Tom Turnquist, 3rd place James Gallagher, honorable mention Amanda Isken.
Comprehensive Exam: 1st place Amanda Isken, takes home medal, 2nd place James Gallagher, 3rd place Taylor Zajac, honorable mention Alex Isken.
Team Event (case study): 1st place medals go to team #2 Tom Turnquist, James Gallagher, and Alex Isken. 2nd place winners were Leyla Birlik, Taylor Zajac, and Amanda Isken.



What did they do?
Students started the day at 6:00 a.m. which is quite a task in itself and headed to UW-Whitewater. Upon arriving at UW-Whitewater students were given a few minutes to prepare for the overall agenda for the day. The first event they competed in was the selling event. In the selling event they were given 10 minutes to prep before facing the judges who will evaluate their selling performance. Dressing up in professional clothing and facing a judge to use selling techniques does not sound like fun, but CGBS-DECA students had a great time. Besides the added stress they all went through, they agreed it was a good time with no regrets about spending a Saturday morning on a school supported event.


The next event they participated in was the comprehensive exam. Students have a choice to take the comprehensive exam or take the CLEP (College Level Exam Proficiency) test. Our students did not take an advanced marketing course so they took the comprehensive exam. Again, the only preparation students have for this exam is to take good notes during class.


The final area in the competition was the team case study problem. Here the students work together as a team to analyze a company’s needs from a marketing perspective. I believe they concentrated on branding and targeted specific marketing segments that the case study problem led them to.